Thursday, 2 April 2009

The one tip for the SEO


There are huge number of SEO wesites, articles, people right away who are sharing ideas, views and opinions on how to top your website. They are giving 10, 20, 30 tips how to be at least top 3 in the list.

Actually there is only ONE tip that will always work for your website. Create and fill it with useful, practical, interesting and inspiring content. Content is a thing that make people lean or unlean from your website. It will bring links, people, customers and money.

As always, Content is a King !


The issue with your main business card


The website is your main business card (always was actually).  It is the face of your buisness. 

What faces do you like most of all ? Clean, white, beautiful, smily and positive ? Nice and easy to communicate with ?

What about the face of your business ? The firts issue - start with caring about it. 

It will make people trust you. And may be make a deal with you.
                                                                                                      

Tuesday, 31 March 2009

Speak to people in their "world view"

Sometimes broshures, messaging by words or warnings are not the proper way to deliver your idea.

In Cambodia people get infected with germs contained in the water they drink.  Word warning and explanations that it is dangerous turned to be not effective.

But people like karaoke singing there. So...Think out of the box. 

The video and words of some songs were changed as to world view of those people so they get it quick and right. For example, "you are loving me, I am loving you - so let`s take care of each other and drink healthy filtered water". That worked. Really.

How are you delivering message to your audience ?

Monday, 30 March 2009

An excuse


Finding and expressing excuse is the simplest and easiest way to do. And loosing one.

To create and build really good marketing remarkable campaign, company, product or service needs more time, mental work and focus on the purpose. 

Most of the marketers do not want to that and spend more time on that.  Because they have a plan to boost sales anyhow they can, because boss wants more revenue. They make a lot of noise around using all marketing techniques and as a result they irritate customers who run away from buzz and noise. Speed is not the winning strategy.

They are narrow-minded pro and see only numerical expression of the result - money, profit etc. And use mediocre tactics to achieve.

They do not want to extract time from regular hours because and speeded by corporate policy and rules.