Finding and expressing excuse is the simplest and easiest way to do. And loosing one.
To create and build really good marketing remarkable campaign, company, product or service needs more time, mental work and focus on the purpose.
Most of the marketers do not want to that and spend more time on that. Because they have a plan to boost sales anyhow they can, because boss wants more revenue. They make a lot of noise around using all marketing techniques and as a result they irritate customers who run away from buzz and noise. Speed is not the winning strategy.
They are narrow-minded pro and see only numerical expression of the result - money, profit etc. And use mediocre tactics to achieve.
They do not want to extract time from regular hours because and speeded by corporate policy and rules.