Friday, 19 December 2008
Elements of Marketing
Every marketer is aware of 4Ps, 5Ps and other alike stuff.
New point of view I found on the blog of Seth Godin in his article.
He stresses 5 elements of marketing nowadays:
#1 DATA: is being received basing on observations on customers behaviour/actions, that is all about info that will convert it into monetary component. The marketer should understand the “what point” of DATA and “less why point”.
#2 STORIES: every person, every job, every organisation, every service has his/her/its marketing. Stories define everything you do and say. The product has a myth, the service has a legend.
#3 PRODUCTS: it is not about average products for average people. Push your product to be a story, to live the story, to create the myth about it. The story spreads the info about your product.
#4 INTERACATIONS: wide range those – from the way you email, tone of your speech on the phone, the way you ad or billboard, spam people, keeping promises given to people
#5 CONNECTIONS: connections between the company and customers, between customers, creating teams/tribes of people
Now you can have a look at the marketing world through the prism of 5 elements, the point is to balance them all.
Posted by grigoale at 01:25