Wednesday, 21 January 2009

Leadership as a marketing strategy

Nowadays, Leadership is the best marketing strategy:

Leadership is :
  • Action and Initiative
  • Choice
  • Responsibility
  • Strong goal-orientation
  • Lead by example
  • Showing up on time first
  • Educating and developing people around

1 comment:

grigoale said...

A set of concentric circles emanating from the individual:

Individual Self Development (Psychological, Spiritual, Competencies)
Relational Leadership (Coaching, Team Leadership, Human relations)
Organizational Leadership (Structure, Culture, Vision, Incentives, Decision Rights, Performance Measurement)
Societal Leadership (Multi-sector cooperation, business role in facing global challenges, politics)