- communications (verbal or non verbal, website, chat, face-to-face)
 - eliminating annoying and interrupting of your customers withouth reason and permission
 - pricing - pricing should not be boring
 - knowing your customers
 - ability to make advertising that sells your products
 - better products - creat product that people love, better products are not made based on research, but on ideas that pop-up in your head because you want to amaze your customers and make their life better.
 
Successful marketing must bring profits to your company. 
If it does - you are a good and smart  marketer.
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