Saturday, 3 January 2009

“I will meet you at Starbucks”

Marketing definition in (New Era):

MARKETING is an ART of telling a story (true story) to consumers who lets them to persuade themselves to buy a product of your company.

(!) Story that consumers want to hear

(!) Remarkable story – worth talking about - be purple cow

(!) Story that spreads by word of mouth

by Seth Godin

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